Thanks to Stefan at Isobar for this one.

The yellow pages in New Zeeland decided to build a super cool (elf-ish) restaurant up in a tree, using only companies they could find in the Yellow Pages. It’s a great way to show the value of both being listed on the YP as well as using them. The restaurant seems to be a success, since they’re completely booked until the end of the season.

I think we will see lots more advertising along these lines in the future. Where entertainment and advertising converge.

Check out the website of it at yellowtreehouse.co.nz (which is both simple and beautiful).