more augmented reality

Came across this one recently but forgot to post it.

General Electrics new campaign about their new “Smartgrid” which is an overhaul/update of americas power grid and aims to get better at distributing alternative energy and anticipate power outages. Sounds fine to me.

Either way, it’s a beautifully produced site, which features some augmented reality (so you need a printer). 

See the beauty at plugintothesmartgrid.com.

 

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