One more
Mixing reality with technology, very effective.
Category Archives: advertising
They made us do it or why design fails (so often)
Found this in the International Herald Tribune, about why most designs are failures. Even if we normally tend to read about the success stories… Sometimes I wonder whether I owe our readers an apology. Like most design critics, I tend … Continue reading
reversed
Kickass viral
Sweet! This is damn good, gotta love the hedgehog. Via Not Another Planning Blog
more augmented reality
Came across this one recently but forgot to post it. General Electrics new campaign about their new “Smartgrid” which is an overhaul/update of americas power grid and aims to get better at distributing alternative energy and anticipate power outages. Sounds fine to … Continue reading
What the font? iPhone stylee
One more via Swissmiss … I have big news! What heFont, the ingenious font recognition app that I use on a regular basis is now available for the iPhone. With the iPhone version of WhatTheFont you can use the phone’s built-in camera to … Continue reading
Different take on brushing your teeth
Clever Colgate campaign to remind children to brush their teeth when they’ve had something sweet. Via Toxel.com
Yellow treehouse
Thanks to Stefan at Isobar for this one. The yellow pages in New Zeeland decided to build a super cool (elf-ish) restaurant up in a tree, using only companies they could find in the Yellow Pages. It’s a great way … Continue reading
Lego makes use of augmented reality
This is the first time I’ve come across a really well thought thru use of augmented reality (click for a good explanation). The mobile phone apps + postcards and related ways of using it doesn’t really get anywhere longer than … Continue reading