This is just so clever. It would’ve been a a few years ago as well, but I doubt it would’ve gotten even close the same spread. what’s nice about it is that it also is with fairly simple technology (a movie on a billboard).
Archive for the ‘Branding’ Category
Adidas Urban Art Guide
Tuesday, March 10th, 2009
Adidas Urban Art Guide, release date set to March 20th. Looking forward to trying it out.
Via the mailing list for cool stuff at the agency here.
A different take on news design
Wednesday, February 18th, 2009NYTimes seems to be doing a lot of interesting things lately. One being opening up a search API for all the articles, another being this different layout for skimming the articles.
Their reference function is also pretty neat. Mark a word or a phrase…
Click the question mark and you’ll get a popup with a search for the word.
Yellow treehouse
Saturday, January 31st, 2009Thanks to Stefan at Isobar for this one.
The yellow pages in New Zeeland decided to build a super cool (elf-ish) restaurant up in a tree, using only companies they could find in the Yellow Pages. It’s a great way to show the value of both being listed on the YP as well as using them. The restaurant seems to be a success, since they’re completely booked until the end of the season.
I think we will see lots more advertising along these lines in the future. Where entertainment and advertising converge.
Check out the website of it at yellowtreehouse.co.nz (which is both simple and beautiful).