the blog edition
Really nice work. Even if I’m not too sure about the comes around, goes around line, it’s clever use of media. Clever media usage for the neglected childrens one as well, with a really good concept (made by JWT). Via … Continue reading
This is just so clever. It would’ve been a a few years ago as well, but I doubt it would’ve gotten even close the same spread. what’s nice about it is that it also is with fairly simple technology (a … Continue reading
Cutting down prices to 50% from 24/12/08 – 30/01/09
Clever Colgate campaign to remind children to brush their teeth when they’ve had something sweet. Via Toxel.com
Something that sometimes crosses my mind, tries to get a hold and then tumbles away again is if advertising always needs to make sense. In my opinion it doesn’t have to. But then, is that because the freedom to … Continue reading
This is the first time I’ve come across a really well thought thru use of augmented reality (click for a good explanation). The mobile phone apps + postcards and related ways of using it doesn’t really get anywhere longer than … Continue reading
Farfar Academy has now started. This week we have all been at Berghs in Stockholm for some final preparations before we head out to our respective agencies at the end of this month. My first stop, for four months, is … Continue reading