Really nice work. Even if I’m not too sure about the comes around, goes around line, it’s clever use of media.
Clever media usage for the neglected childrens one as well, with a really good concept (made by JWT).
Via Update or Die
Posts Tagged ‘advertising’
What goes around comes around
Tuesday, May 12th, 2009Brilliant offline campaign
Friday, April 3rd, 2009Cutting down prices to 50% from 24/12/08 – 30/01/09
Different take on brushing your teeth
Sunday, February 15th, 2009
Clever Colgate campaign to remind children to brush their teeth when they’ve had something sweet.
Via Toxel.com
The idea of weird and wonderful
Sunday, February 1st, 2009Something that sometimes crosses my mind, tries to get a hold and then tumbles away again is if advertising always needs to make sense. In my opinion it doesn’t have to. But then, is that because the freedom to not make sense opens up more crazy creative and fun options or does no sense at all actually make sense?
Paul Isakson has put together an interesting post on the subject.
The bottom line (my analysis) is that providing fans with entertainment and something worth talking about goes a long way. Which makes even more sense if you consider the following.
The thought is, when it comes to actual items we consume – food, candy, tobacco, alcohol, etc. – it doesn’t really matter too much what kind of message we see or hear, positive or negative. All that matters is that we notice it and it lodges in our brain. (With the exception of bacterial/viral/poisoning outbreaks I suppose.)
Read Paul Isaksons post here has some worthwhile links in it as well.
Lego makes use of augmented reality
Monday, January 26th, 2009This is the first time I’ve come across a really well thought thru use of augmented reality (click for a good explanation). The mobile phone apps + postcards and related ways of using it doesn’t really get anywhere longer than - well it’s a cool technology. Legos approach is both cool (as in 3D stuff magically appearing) and useful, you can get a so much better preview of what you are doing.
Now imagine if they made an application for your phone or computer, to make the building instructions in 3D. Cool and really neat when the instructions are hard to follow. You could even have them animated with no problem.
And so it has begun.
Friday, August 22nd, 2008Farfar Academy has now started. This week we have all been at Berghs in Stockholm for some final preparations before we head out to our respective agencies at the end of this month. My first stop, for four months, is Agência Click in São Paolo. Apparently they’ve had around 28° C the last few days. Sounds good enough to me.
The out of towners hangs out in Vaxholm.
More images after the jump.