Adidas Urban Art Guide, release date set to March 20th. Looking forward to trying it out.
Via the mailing list for cool stuff at the agency here.
Take 10 minutes to watch this. It’s well worth it.
Made by the same guy that did the iHologram animation mockup last year, David OReilly. Gotta say that this movie is fantastic, it also won the Golden Bear for best short film at the 59th Berlin International Film Festival.
One more via Swissmiss … 
I have big news! What heFont, the ingenious font recognition app that I use on a regular basis is now available for the iPhone.
With the iPhone version of WhatTheFont you can use the phone’s built-in camera to photograph the text in question (or choose an existing image from your photo albums). The app allows you to crop the image, focusing on only the important parts before uploading. After confirming which characters are used in the image, the app provides a list of possible matching fonts. You can then either e-mail a link to a MyFonts page with more info on that font, or open it up in the iPhone’s built-in Safari web browser.

Amazon has done something fairly interesting, an iphone application. Which in itself isn’t that revolutionary. BUT they’ve added something extra (apart from being able to shop from your palm, keep track of your packages etc.), they provide a service called remembers. Which let you snap a picture and upload to the list. Neat for remembering cool things you’ve found for later shopping, extra neat when the amazon employees searches for the same or a similar product and suggests it to you.
You need an US itunes account to download it (google can help you out there), but it doesn’t seem tied to US only (I will try later).
More at gizmodo.