Found this in the International Herald Tribune, about why most designs are failures. Even if we normally tend to read about the success stories…
Sometimes I wonder whether I owe our readers an apology. Like most design critics, I tend to write about what happens when design projects work, when intelligent designers try to make our lives a little better - and succeed.
The compilation is interesting, it’s fairly apparent stuff. But nicely compiled in a list.
7. Up, up and away.
As corporate life expectancy shortens, ambitious executives have so little time to make their mark in particular roles that they meddle unnecessarily. Why else would packaging change so frequently, often at the expense of brand recognition? And what other reason could there be for companies to dump great corporate identities for mediocre ones? Exhibit A: UPS’s otherwise inexplicable decision to replace its beautiful Paul Rand-designed “parcel” symbol.
Go on and read it.
Via Pasta&Vinegar.