Something that sometimes crosses my mind, tries to get a hold and then tumbles away again is if advertising always needs to make sense. In my opinion it doesn’t have to. But then, is that because the freedom to not make sense opens up more crazy creative and fun options or does no sense at all actually make sense?
Paul Isakson has put together an interesting post on the subject.
The bottom line (my analysis) is that providing fans with entertainment and something worth talking about goes a long way. Which makes even more sense if you consider the following.
The thought is, when it comes to actual items we consume – food, candy, tobacco, alcohol, etc. – it doesn’t really matter too much what kind of message we see or hear, positive or negative. All that matters is that we notice it and it lodges in our brain. (With the exception of bacterial/viral/poisoning outbreaks I suppose.)
Read Paul Isaksons post here has some worthwhile links in it as well.